Our History

Wilhelm Gottenbusch, a German immigrant, came to the United States after traveling around the world. In 1963, Wilhelm opened his first bakery in Hyde Park-Cincinnati. He made a name for himself by focusing on one thing- quality. He and his team perfected a time honored family tradition- pretzels.

Wilhelm brought the traditions of his father and grandfather over from Muenster, Germany. His grandfather, George, started out driving a horse drawn wagon door to door selling his fresh baked goods. Wilhelm's father, George, attended Germany's most recognizable baking school and received his 'Konditor Meister' status- Master Pastry Chef. His father opened Cafe Servatii, on Servatii Platz, in the heart of Muenster, Germany. Wilhelm followed in his father's footsteps by earning his 'Master Baker' status and starting his own business in Cincinnati, Ohio, and bringing the authentic Bavarian Pretzel Formula.

Wilhelm's sons Gary and Greg have both apprenticed in Germany earning their journeyman status Greg in pastry and Gary in baking. Gary continued in his father and grandfather's footsteps by earning his Master Baker certification in 2001.

Pretzel Baron is a new extension of the Servatii Family. Three Generations of Pretzel Baking Masters and an unparalleled commitment to quality have put our pretzels at the pinnacle of the baking community. Contact us about the availability of Pretzel Baron Pretzels in your community today!

Since 1889